How your website is optimised certainly matters. A brochure style site with search engine optimisation (SEO) at its heart generates traffic, it’s that simple, with a higher ranking in the search results gaining lots more clicks. With the right framework, applying the latest and greatest SEO principles to the front and back end of your website can be cost effective. There is after all no need for advertising costs. SEO can also be used to deliver good quality, long term results for businesses of all sizes and niches.
On page optimisation is particularly important, and so easy to apply to your brochure style website. By optimising the on-page elements of your website, you can improve your search engine rankings, generate more relevant traffic and even boost user experience.
With a Silverstripe CMS, you can optimise individual web pages across your site to meet the criteria of Google’s most up to date algorithm and fulfil the requirements of your target audience.
Our CMS can be used to set and customise meta elements. These deliver structured meta data about your webpages to make your brochure style website more search engine friendly.